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Marketing Services > TownTarget
TownTarget is great online marketing tools that dramatically increases the web visibility and presence of a business’s website on search engines.
TownTarget is a powerful local search engine optimization service that gives business’s website a boost in authority and credibility within Google’s database. The top 2 most important components of Google’s search algorithm consist of a website’s authority and its credibility. Due to the increase in SEO violations and scams over the past couple of years, Google is relying more heavily on these 2 components for ranking websites in search results. No matter how professional and responsive a business’s website is, if it doesn’t rank high in authority and credibility, Google will simply NOT display the website in its search results.
Through TownTarget’s boosting efforts, the business’s web visibility increases dramatically. Website rankings within search engines rise for keyword searches related to the business’s products or services. For example, for an Italian restaurant we would optimize keywords like “Italian restaurants Boca Raton, FL” “Italian cuisine Boca Raton FL” and “Italian food boca raton fl”.
TownTarget is a form of “off-site” SEO. “Off-site” SEO refers to actions taken outside of a website that positively impacts its search engine result rankings. Studies show that off-site SEO contributes to more than 50% of the ranking factor power for websites.
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TownTarget Pricing
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$150/month
The kind of business the Basic package is best suited for is the business that does not have a heavy level of local competition and does not update their website regularly.
Reporting Included:
- Monthly Reporting
- Keyword Rankings
- Website Rankings
- Rankings Overview
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Plus” tab_id=”1529614470314-89bb2f91-3d55″][vc_column_text]
$200/month
The kind of business the Plus package is best suited for is the business that does not update their website regularly but has a heavy level of local competition.
Reporting Included:
- Monthly Reporting
- Keyword Rankings
- Website Rankings
- Rankings Overview
- Competitor Analysis
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Professional” tab_id=”1529614747453-ed0910d9-41ef”][vc_column_text]
$250/month
The kind of business the Professional package is best suited for is the business that has a heavy level of competition, updates their website regularly and has a Google Analytics account to analyze traffic sources and actions taken on the website.
Reporting Included:
- Monthly Reporting
- Keyword Rankings
- Website Rankings
- Rankings Overview
- Competitor Analysis
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Premier” tab_id=”1529614846822-d74536ed-d42e”][vc_column_text]
$300/month
The kind of business the Premier package is best suited for is the business that has a heavy level of competition, updates their website regularly, has a Google Analytics account and runs various marketing campaigns via social media, PPC, email, organic and referral regularly.
Reporting Included:
- Bi-Weekly Reporting
- Keyword Rankings
- Website Rankings
- Rankings Overview
- Competitor Analysis
- Google Analytics Reporting
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Enterprise” tab_id=”1529614888738-21610dc4-e01c”][vc_column_text]
$350/month
The kind of business the Enterprise package is best suited for is the business that has a full-time or part-time digital marketing/SEO specialist on staff to manage the website and make regular updates.
Reporting Included:
- Client Dashboard Access
- Keyword Rankings
- Website Rankings
- Rankings Overview
- Competitor Analysis
- Google Analytics Reporting
- Visibility Overview
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TownTarget Reporting Breakdown
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The list of tracked and targeted keywords for a TownTarget campaign is now in The Keyword Ranking section. To help merchants easily find all keywords, we grouped them together by their target location. View web presence performance updates alongside keyword rankings to simplify performance tracking. Merchants now have the option of viewing their keyword rankings for desktop, mobile or both!
Watch Keyword Ranking Overview Video
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Identify the keywords that matter most by analyzing website ranking results one keyword at a time. The top position the merchant’s website has ranked will now be displayed to make tracking progress easier. The new symbol guide lets you know whether the merchant’s website is ranking in Google Maps or in Organic Search Results.
Watch Website Ranking Overview Video
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Analyzing keyword and website performance data is easier than ever with the new charts and graphs feature. View total number of keywords ranked in the top 5 pages of Google, total number of keywords ranked in the top 3 positions of Google, number of keywords moving up in rankings and website’s Search Visibility Score.
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Easily view the merchant’s website’s keyword rankings against competitors in their local area. View how their competition is ranking for the same keywords to measure the level of local competition on Google. Use the data in this section to develop content around specific keywords for the merchant’s website in order to outrank their competition and gain more visibility from consumers.
Watch Website Comparison Overview Video
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Integrate Google Analytics directly to the TownTarget keyword ranking report to view the website’s traffic analytics and keyword rankings all in one place. Merchants will be able to view and compare the total number of website visits, page views, avg. session duration time and bounce rate from the previous 30 days. The visits evolution section displays the source of the traffic to the website such as social, direct, organic, paid and email.
Watch Analytics Dashboard Overview Video
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Access the website’s SEO analytics and keyword rankings 24/7 with the upgraded and more powerful TownTarget client dashboard. In addition to the monthly reporting information, merchants will also have access to the Search Engine Comparison feature and SEO Visibility analytics. View website’s visibility performance like never before without a costly agency cost.
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TownTarget Features
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Local Landing Page Development
Every TownTarget client get’s their own local landing page on TownTarget.com that contains links to the following digital assets of your business:
- Business Website (All Pages)
- Business Address
- Business Phone Number
- Business Hours
- Google Maps
- Social Media Listings
- Local Directory Listings (Ex: Foursquare & Groupon)
- Reviews (Website & Social Media)
- Photos
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Local Link Building Development
Build strong and credible local backlinks for your business on the web. Link building is one of the many forms of local online marketing that can increase your website’s visibility, domain authority and search engine ranking. Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engines for keyword searches. Increasing your Domain Authority score leads to higher rankings on search engines for an increase in website visibility.
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Off-Site Optimization
Off-site optimization practices involve improving search engine and user perception of a site’s credibility, authority and relevance. For a higher impact on your Google search engine rankings, your TownTarget local landing page is submitted into Google’s database to achieve greater authority against your competitors.
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Local Brand Building
TownTarget’s efforts achieve increased domain authority, relevance and credibility that result in an optimized local business website. Greater business brand visibility and recognition on search engines leads to a dramatic increase in web and foot traffic.
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How Does it Work?
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TownTarget improves a business’s brand visibility on search engines by acting as a powerful back linking site. Backlinking is a valuable SEO tool because it represents a “vote of confidence” from one site to another. Backlinks to a website act as a signal to search engines that others vouch for your website and its content.
This is where the TownTarget profile page comes into play giving that “vote of confidence” signal to search engines. A TownTarget profile encompasses the following outbound links for a business:
- Website (not just the homepage but all webpages)
- Social Media Listings
- Directory Listings (For example: Foursquare.com, Groupon.com and TripAdvisor.com)
Outbound links direct you to another webpage or website altogether.
TownTarget also generates keyword focused backlinks for each client allowing us to properly target and optimize keywords tailored to their business. So, how do you start seeing results? We submit the business’s TownTarget local landing page along with all keyword backlinks into Google Webmaster Tools. Google then begins to scan and register every piece of information within the landing page and keyword pages into its database.
A benefit of submitting all of business’s online digital media into Google’s database through a credible source is that TownTarget.com holds all the information in one place. This allows Google to easily connect the dots and reassure its algorithm that the information online about the business is both credible and verified. The result is an increase in the business’s domain authority and credibility.
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FAQs
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Search engine optimization is the process of affecting the visibility of a website in a search engine’s unpaid results often referred to as “organic” results. In general, the higher the ranking and the more frequent a website appears, the more visitors the website will receive from the search engine’s users.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”How long does it take to see results?” tab_id=”1529615357482-492a1d86-17fc”][vc_column_text]
After 30 days business owners will start to see results, after 60 days business owners will begin to see keyword rankings dramatically increase and after 90 days business owners will see the full effects of TownTarget with an increase in Page 1 Google rankings.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”How long does it take for my TownTarget campaign to be built?” tab_id=”1529615423860-28bfa3fc-520b”][vc_column_text]
3-5 business days
[/vc_column_text][/vc_tta_section][vc_tta_section title=”What happens if I cancel my TownTarget account?” tab_id=”1529615456283-c48c78e6-669f”][vc_column_text]
Your TownTarget landing page is removed from the website and all ranking results achieved through the TownTarget campaign will begin to go away over time.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”How many keywords can I add to my campaign?” tab_id=”1529615496643-cfad92cc-cbdf”][vc_column_text]
Up to 100 keywords
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Can I optimize 2 store locations for the same business with one TownTarget campaign?” tab_id=”1529615527878-64121dce-e87c”][vc_column_text]
No, each store location needs its own TownTarget landing page
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Does this service work for Yahoo, Bing and Google?” tab_id=”1529615531642-a373079c-9578″][vc_column_text]
Yes, this service works on all search engines with a focus on Google search engine.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Is a physical storefront necessary for this service to work?” tab_id=”1529615542534-f321fad0-17cc”][vc_column_text]
The business must have a Business Address listed online via their website, social media and local directory listings. This is especially true for service based businesses such as pool cleaners, lawn maintenance and home renovators that don’t have a physical storefront where customers make their purchases of goods and services.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”What kind of locations can I target for my TownTarget campaign?” tab_id=”1529615544136-2b5270cc-ea1f”][vc_column_text]
Cities and zip codes within a 10 to 15-mile radius of the business address.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”How do I cancel my account?” tab_id=”1529615545204-9a3192e8-cfb2″][vc_column_text]
Email TownTarget support letting them know that you would like to cancel your account. There is no cancellation fee.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Does this service work for businesses in large cities?” tab_id=”1529615546475-2902681f-c214″][vc_column_text]
Yes, however achieving rankings takes more time to achieve due to the heavier amount of competition in larger cities compared to smaller cities and towns.
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Yes, most clients see great results in a short period of time.
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We will update and re-target your campaign. This may cause loss of results and take another 60-90 days to see results again.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Is TownTarget paid (PPC) or non-paid search results service?” tab_id=”1529615769163-2430734e-fee3″][vc_column_text]
TownTarget is an organic non-paid service. Pay Per Click aka PPC is where you pay Google to be found
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